DAMATA MAKEUP

BRANDING
2020

Even though 54% of the Brazilian population declares itself as black, the cosmetic dermatological market has paid no attention to the specific necessities of this group. Daniele da Mata – a.k.a. Damata on the social media – brings information and self care to her BIPOC audience. She started her career creating products on the industry. Later on, she created her own make-up course focused on BIPOCs.

Feed_Skincare_das_Pretas-min.jpg

"WE EXIST TO STRENGTHEN THE SELF-ESTEEM OF BIPOCS THROUGH MAKE-UP AND SELF-CARE"

DANIELE DA MATA