JARDIN E QUINTAL 
DO CENTRO

CUSTOM TYPOGRAPHY
2019
BRANDING

Jardin and Quintal were two spaces of disconnection that emerged from the union of coffee and plants. Located in the downtown of São Paulo, the establishments had their own personalities, but follow the same principle: to be urban refuges, using the  the plants as protagonists. 

A remarkable element in the architecture of both spaces, the arches became the main aspect in the brand's construction, appearing as graphism in the supporting identity and also serving as inspiration for the curves of Do Centro Typeface, which unravels in the logos of both buildings and brings visual uniqueness.

docentro_logo.jpg

THE NEW BRAND SHOULD BE SUBTLE, SINCE THE VISUAL SIGNS OF THE STORES WERE ALREADY ESTABLISHED IN OTHER WAYS, LIKE IN THE INTERIOR DESIGN OR IN THE CAREFUL SERVICE. THEREFORE, THE MAIN CHALLENGE WOULD BE TO READ THE EXISTING FEATURES AND SYNTHESIZE THEM IN A GRAPHIC WAY.