BENTO 43

BRANDING
2019

Branding project for a cafeteria occupying the event hall of IAB/SP (Brazilian Institute of Architects). The challenge was to create a contemporary identity yet respecting the unique architectural context of the physical space that would host it: one of the first modernist buildings in São Paulo, designed by Rino Levi in 1946.

 

From the technical architectural drawings, we extracted two shapes that became abstract geometric patterns, in a clear reference to modern Brazilian tiles.

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THE RESULT OF THE PROJECT IS A VISUAL SET THAT PAYS HOMAGE TO MODERNITY WITHOUT RECREATING IT, MARKING ITS INHERENT CONTEMPORANEITY THROUGH THE MOTION.