Branding project for a cafeteria occupying the event hall of IAB/SP (Brazilian Institute of Architects). The challenge was to create a contemporary identity yet respecting the unique architectural context of the physical space that would host it: one of the first modernist buildings in São Paulo, designed by Rino Levi in 1946.

 

From the technical architectural drawings, we extracted two shapes that became abstract geometric patterns, in a clear reference to modern Brazilian tiles.