Branding project for UTOMI, a sustainable space of multiple experiences, in the heart of Belenzinho /SãoPaulo. The space is ruled by Rogério Ba Senga, a former journalist that desired to have a cosy place to serve good food at a fair price. The space offers a simple menu from lunch until dinner, passing by the afternoon coffee. On weekends, UTOMI also hosts events and live concerts.
UTOMI MEANS LIFE IN TSONGA, A NATIVE LANGUAGE FROM ANGOLA. THE PROJECT REFLECTS ON HOW TO CREATE NEW FORMS OF BLACKNESS, WHERE BLACK OWNED BUSINESSES CAN TAKE DIFFERENT APPROACHES FROM THE MOST INVENTIVE TO THE MOST ABSTRACT