O USO DE SI MESMO
Branding project for O Uso de Si Mesmo (the use of yourself), a studio for physical practices that understands your body movements and relocates the unnecessary efforts that causes a body disfunction, such as pain and discomfort while operating certain activities. The Alexander Technique is the main method used, where the instructor identifies in which part of your daily movements you can release the pressure.
FROM THE SHAPES OF OUR BACKBONE VERTEBRAE, THE SHAPES FROM THE VISUAL IDENTITY INCORPORATES NEW POSITIONS, SHAPE-SHIFT AND REORGANIZES INTO THE COMPOSITIONS. THE LOGO FOLLOWS THE SAME LOGIC, MOVING ITSELF IN THREE POSITIONS, CREATING THE VISUAL RYTHM OF THE VISUAL LANGUAGE.